Sastrugi Marketing - Online Reputation Management


Online Reputation Management addresses what current or potential clients see when they search for you on the web: Nothing? Bad Reviews? What impact will this have on their buying decisions?

What's seen and not seen on the Internet may be a primary impression of your organization. Successful organizations generally have dozens, or even hundreds of Search Engine Results entries specifically about them for searches on their name. In some cases, multiple first page entries if you simply search on their type of business.

The ORM primary method: Multiple pages of positive information

Multiple entries suggest permanence and reputability (For example, if I search on the the name of the largest local grocery chain, I see hundreds of pages about that company). The presence of extensive positive or neutral information tends to bury any negative reviews or opinions deep in the search results.