Web Page Title Revision

Every web pages needs a Title Elements. The Title Elementappears in the blue bar at the upper left hand page of most browsers. Search Engines look at titles!

The Title Element should not be confused with the Title Attribute - Title Attributes provide extra information about an element (generally specific text or graphic element) in the body of a web page.

Don't use the company name or a generic title on every page. Make every pixel of the web page contribute to communication to humans and bots.

Title Elements should minimize "stop" or "empty" words, such as "about us," or "contact" that are seldom used in search strings. If you want a pizza, you don't search "contact information!" Page titles should reflect probable search terms. If Acme Company, located in Highlands Ranch, Colorado, sells XYZ brand Widgets, and has a page devoted to XYZ Widget descriptions, pricing, availability, the title should probably be:

Title Tags - Write Like Headlines!

Think newspaper front pages circa 1900: Multiple Headlines, Every Word Meaningful, Few Prepositions:

Sample Title Tag:

XYZ Widgets | Highlands Ranch, CO | Denver And Colorado Delivery

This 64-character title will help boost your search rankings on probable search phrases like:

"Widgets Colorado"
"Colorado Widgets"
"XYZ Widget Delivery Highlands Ranch"

This Title Element clarifies company's product and locatation. The Title Tag commonly is the first, bolded line in Search Engine Results Pages. An effective Title Tag generate click-throughs from customers ready to buy.

Title Tags Matter!

A 2009 survey of SEO professionals ranked title element keywords as the number three factor in Search Engine Optimization. It's easy, and every website should have a good Page Title!

Many SEO Professionals believe Google also uses titles and descriptions in their determination which pages are fundamentally different from other pages and worthy of frequent crawling and independent listings in SERPs. Your pages appear unique and valuable with unique titles.

Web Page Title Length

Google displays roughly 66 characters from the title in Search Engine Results Pages (SERPs). The title tag or element should be limited to around that length.