Sastrugi Marketing - Search Engine Optimization
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How does a search engine (Google, Yahoo, MSN, etc.) determine the order of results for a specific term? Let's say you search for "Littleton Colorado Pizza Place." First, it will look for sites that contain the words Littleton, Pizza, Colorado or Place. This will be billions of pages, so preference is given to sites containing all four words, and more preference to sites containing the words in precise order: "Littleton Colorado Pizza Place."
Search Engine Ranking Algorithm
Search Engines give higher rankings to pages deemed "more important." Importance is primarily determined by the number and importance of other websites that links to page ("Off-Page Factors"). For example, a seldom visited personal blog page in which the author says "I went out to a Denver Pizza Place last night" will have little importance compared with a national pizza chain which may have thousands of inbound links (online yellow pages in every city, etc.) The search engine will then consider and weight these two factors through a complex formula, and rank the search results.
Of course, you want to be at the top of the search results. For most searches, people only look at the first page. Generally, the first page will contain a variety of answers to the consumer's problem.
