Sastrugi Marketing - Frequently Asked Questions

Q: Can just I do SEO myself?

A: Do It Yourself SEO is possible. SEO, SEM and PPC "how to" is widely available on the Internet, including on this site. However, learning is time consuming, and experience is needed to avoid rookie mistakes. Extensive experience with Internet Marketing enables Sastrugi to optimize sites quickly and effectively. However, involvement in the SEO process is important: SEO is often more effective if site owners actively creating content, keeping the website fresh.

Specific Example: My first time implementing an .htaccess redirect took about one hour: Several minutes of research find the right code and the correct file. Then, after I made the change, the site stopped functioning altogether. 60 minutes to successful restoration. Simple .htaccess redirects on my site require about 15 seconds today, including testing.

Q: What specific results can you promise?

A: Some SEO improvements will be visible quickly: Change the Title Tags and Description Meta Tag, and your listing in Search Engine Results Pages will reflect the specific change to your site the next time it's crawled by a Search Engine Bot. Improvements to your ranking relative to competitors are more variable. It's a competitive business! At the same time you are improving your site, competitors may be improving their sites, and search engines are refining their secret ranking algorithms. For many sites (those with poor on-page SEO initially and weak SEO by competitors), improvements may be fairly rapid. However, no honest SEO professional can tell you exactly what that improvement will be.

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