Karl Kelman: SEO Philosophy

Start. Keep Going.

Google likes "freshness." People like good content. Get a web site. Get informative pages. Keep updating them. Keep editing.

Good SEO is Good Web Development is Good Content

Googlebot likes fast loading pages. People like fast loading pages. Pages focused on a consistent theme rank well. People like on-topic essays. Googlebot wants alternative content. Visually impaired people need it.

What's good for Search Rankings is generally good for user experience. Trade-offs are rare.

62.4% of SEO Copywriting is Editing, Editing, Editing

NOTE: DO AS I SAY, NOT AS I DO! THIS SITE REALLY, REALLY NEEDS ME TO EDIT IT MORE!

First Drafts are Verbose. Concise copy is keyword dense. Good writing from 50 years ago was concise and precise; paste in a web page, it's clear, comprehensible, SEO-Friendly copy today.

Can sentences be shortened? Look at each one. Concise is readable for humans and keyword-dense for bots.