Karl Kelman: SEO Philosophy
Start. Keep Going.
Google likes "freshness." People like good content. Get a web site. Get informative pages. Keep updating them. Keep editing.
Good SEO is Good Web Development is Good Content is Good Business
Googlebot likes fast loading pages. People like fast loading pages. Pages focused on a consistent theme rank well. People like on-topic essays. Googlebot wants alternative content. Visually impaired people need it.
What's good for Search Rankings is generally good for user experience. Trade-offs are rare.
62.4% of SEO Copywriting is Editing, Editing, Editing
NOTE: DO AS I SAY, NOT AS I DO! THIS SITE REALLY, REALLY NEEDS ME TO EDIT IT MORE!
First Drafts are Verbose. Concise copy is keyword dense. Good writing from 50 years ago was concise and precise; paste in a web page, it's clear, comprehensible, SEO-Friendly copy today.
Can sentences be shortened? Look at each one. Concise is readable for humans and keyword-dense for bots.
Everyone is the "I" in "Internet"
Good SEO, a powerful web presence, and an attractive, fast, effective web site is a team effort: It's the job of many people in the organization. Keep updating the social media. Look at the web site for outdated text, address, contact information, discontinued products, inaccurate information. Resist the urge to permit too many slow-loading third-party tracking and advertising applications on your site. Prioritize! Listing everything about your organization on the home page because it's "important" confuses Search Engines and humans alike. Have your experts continue to provide useful information and infographics that are great "link-bait."