Website Speed

Keep Monitoring Webpage Speed

As time goes by, great graphics and fun functionality get added to a good website - that's good. However, all or some of these elements may add to page load speed. Each item adds a little more, and, before long, the webpage loads slowly. Monitoring the load time of site pages will help you keep a balance between appearance, extras, and load time.

Speed Test Report: Two Fast Sites and a Slower Site

Google penalizes slow-loading sites in their search algorithm. They don't want to impair user experience - when a user clicks on a site listed in search results by Google, Google prefers that the site to loads quickly. The user may not distinguish between the quality of the target site and the efficiency of Google's Search Engine Results Page.

Strangeloop.com: A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. For a site that earns $100,000 a day, this 1-second delay could result in $2.5 million (annually, I believe - kk) in lost sales