Path Names

For example:

Humans categorize Joe Smith very differently based on folder path. So do search engines.




For the two pages above, you might use a graphic with "Karl Kelman" at the top of the page. If the page is about Karl Kelman and skiing, a good path for the graphic element might be:

And use an Alt Tag for the graphic element: "Karl Kelman"

Don't try to spam the bots with alt tag... ...that's something search engine technology can detect occasionally now, and they'll get better and better at it.